I love the outdoors and the environment, so when the chance came to help a "Do Good" outdoors brand I jumped at it. Surfing, snowboarding, hiking and backpacking are all passions of mine. I built and managed the in-house Brand & Creative Services Department for Toad & CO (Horny Toad Activewear). Established an omnichannel strategic digital approach across all touch points. Developed Millennial consumer target profiles and segmentations. Completed an e-com revamp resulting in a 96% increase in e-com revenue. Signed influential brand ambassadors. Initiated and created collaborations with like-minded brands, nonprofits, philanthropic and environmental groups.
