Jason Irwin
Transplanted from the Texas Hill Country to Paris, France at the age of 12, Jason snowboarded, skateboarded and surfed. He waxed poetic with famous literary expats and produced his first interactive art. At 18 he returned to the states and graduated from Carnegie-Mellon University in 5 semesters.
During a stint at Extreme Studios/Image Comics, he developed today's techniques for coloring comics. He introduced co-branding to action sports, driving deals with Todd McFarlane and Spumco. Swooped up by Groove Inc., he helped produce the first true action sports TV show, "Kids in The Way". He consulted and creative directed for Globe, Soap, The Lab, music.com, G&S, Gallaz and a host of others while doing art shows and being part of the nomadic Manufactured Inspirato art collective.
He migrated to television with the simple words, "QVC meets MTV". He created and produced for Fox, ABC, G4, Avalon Television, FUEL, Original Productions, MySpace, and Shopflick (PopSugar). Mostly comedy, reality and gameshows, and most notably combining mobile, cable and web in real-time with National Lampoon's MERCH.
Enjoying the intersection of technology, art and user experience, Jason orchestrated experiential and transmedia activations for AMCI. Driving stories of arts-based nonprofits across the nation with Scion xCHANGE. Bringing downtown cool to uptown auto environmentalists with the Lexus CT200h.
Inspired by using his powers for "Good", Jason helped wrangle "Do Good" outdoors company Horny Toad Activewear (Toad & Co.), strategically and creatively positioning them for Millennials and a broader fashion market while remaining authentic to the brand.
Enjoyed a variety of experiential and live event projects in the Auto, Pharma and Tech categories for Fortune 500 companies working for agencies including George P. Johnson, Motive, AMCI, Derse, and Apex, while inventing, tinkering and making whichever idea had pushed it's way to the front of the cranial queue.
Burned out and needing to shift focus, Jason cut back client work, stopped starting-up and paused the Thomas Edison aspirations. Working with a small client base, writing, attempting home repairs and trying to be an awesome dad is how he spends most of his time.
This is the only time Jason has talked about himself in the third person.